How we work together
Three stages, one clear path: the Audit, the Report, and the Plan.
First
We start with a conversation (usually an hour or two) where I ask a lot of questions about how your business actually runs day to day. Then I go do the independent work: reviewing your platforms, checking your numbers, poking around your digital presence.
The goal here isn't judgment, it's a clear, honest picture of where things stand, so we both know exactly what we're working with.
You don't need to prepare or clean anything up beforehand. The more real you are, the more useful the audit.
What it costs: Audits typically start around $500-$1,500, scoped to your business on our free call, and that price includes your full written report and the session where we walk through it together. Every engagement starts the same way: a no-pitch, 30-minute conversation to see if I'm the right fit for you, before anything costs a dime.
Book your free 30-min call →What I look at
Revenue & Financials
How money comes in, how it's tracked, where it might be slipping through the cracks.
Digital Presence
Website, SEO, Google Business Profile, discoverability: what someone finds when they look you up.
Booking & Operations
How clients actually sign up, pay, and get served, and where you're the bottleneck.
Social Media
What's active, what's abandoned, what's working, and what's just noise.
Email & Marketing
Whether you have a list, whether you're using it, and what a simple strategy could look like.
Second
Included with every Audit, not a separate step
There's a specific feeling when something that's been nagging you finally gets named. When you can look at it and go: THAT'S IT!
That's what The Audit turns into: not fifteen things you could theoretically improve, and not a 50-page document that sits in your inbox unread and mocking you. Just what I found, how it's actually impacting your business, and how to tackle it, in the order that makes sense for what YOU told me you want.
What's inside
Illustrative example for demonstration purposes, not an actual client.
Third
A separate, paid engagement, entirely optional and your call
DIY
The report is written to be acted on, not just read. If you have the capacity and the confidence, take the findings and implement on your own timeline.
Some clients do exactly this, especially when the issues are clear and the fixes are within reach. You'll know what to do.
No further commitment required
Short Engagement
We tackle the most pressing items from the audit together. Focused, time-limited work (usually 30 to 90 days, depending on what we uncovered and how deep we need to go).
I'm not just advising. I'm in the weeds with you, getting things done.
Timeline: 30–90 days · Scope set by the audit
Long-term
For businesses that want a consistent thinking partner: someone to check in with, talk through decisions, and keep an eye on the numbers over time.
Retainer arrangements are discussed after project work, once we both have a clear sense of where ongoing support is most useful.
Discussed after project phase · Custom to your needs
What changes
Fix the stuff that's actually broken (a booking system that doesn't exist yet, revenue scattered across four places nobody's reconciled, a ghost social account confusing people who are trying to find you) and the day-to-day looks different fast. Workshops book themselves online instead of through a string of texts you answer between customers. One number tells you what you actually made last month, whether that lives in fancy software or the same spreadsheet you've always used. The things that used to eat your evenings just... happen now.
None of it is glamorous. But all of it means you spend less time being the business's operations department and more time being the reason people wanted to work with you in the first place.
A note on access
Good work deserves fair exchange, and that doesn't always mean cash. If you've got something to offer, I'm open to the conversation!
Get in touch
Tell me a little about where you are and what feels most stuck. I read every message personally and I'll be in touch within a few days. Every engagement starts with a free 30-minute call: no pitch, just a conversation to see where you're at and whether I can help. Nothing costs anything until we both agree it's a fit.
"Alyssa approaches all challenges — big or small — with strategy, creativity, and an analytical mindset. She is an empathetic leader who fostered a space for me and my colleagues to innovate, push ourselves, be open and honest with one another, and ultimately do extraordinary work."
— Aimee M., Former GiveGab Colleague
Based in NY · Working with small businesses everywhere